The coffee loyalty card, revisited: goloco

Goloco was a collaboration between me and Paul Freeman (more about Paul) with the support of a UK consultancy Incept5. The basic idea was to kill the paper loyalty card by absorbing every loyalty card in your wallet, and linking them to your email address through a mobile app, and (optionally) your own single physical card.

Ran out of money to launch the product, but the concept itself has beaten out most of the point-of-sale based loyalty solutions.

More here:

The value proposition to merchants is simple: it’s free to start, and supports your loyalty card using

  • email address
  • physical loyalty card with QR code
  • smartphone app

It’s super-easy to set up. In just a minute, you can be issuing virtual loyalty cards to your customers from your smartphone, iPad or POS terminal.

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