I was listening to Jim Benedetto of MySpace talk yesterday about his company’s plans to monetize the social network. Taking notes on my Apple Newton, I heard him say that MySpace’s goal is to observe our behavior and find out what brands are relevant to us. It was hard to hear him: my Motorola StarTac kept ringing; gosh, if it’s not Amway or Avon it’s AARP calling up to reminding you to check out Lipitor. Anyway, the master plan is to target ads to you based on your activities and your posts. So, if I’m –hold on a sec, good video on MTV– so, when I post content I should expect to see advertising based on that content. Neat idea: I’d bet my Reeboks that MySpace is going to take it to the bank.